DONA PAULA
Photos of an iconic wine brand in the rolling hills of Donegal. Dońa Paula had a campaign and we where there to get that important content for them.
A MATTER OF ALTITUDE.
We all like wine. So as you can imagine we where happy to put our all into this one. The Hype Factory partner with a handful of Belfast’s top design and brand agencies, working with them weekly on lots of projects. At the time, The Tomorrow Lab had come to us with this project.
They where running a campaign for Dońa Paula Wines; A Matter of Altitude. Initial winners would get the opportunity of a lifetime, a guided tour up Mt Errigal by GalsGoneWild, a night’s stay in a Donegal Airbnb, their own chief and lots of free wine. They needed photography, to help push both interest and interaction to enter future competitions on Dona Paulaʼs social media accounts.
We where assigned to follow the winners in their GalsGoneWild guided hike up Mt Errigal, trying to keep up while taking epic landscape / action photography for future competitions, along with beautiful product content in the natural setting.
