AUTO FINESSE HALLOWEEN

Halloween is one of Auto Finesse biggest sale months, each year they create a film that pushes out the messaging behind the discounts available. This year they wanted to follow their recent success in bringing The Hype Factory onboard to create cinematic films that set their brand apart amongst the busy detailing marketing landscape.

NOT ALL THINGS CAR GUYS DO MAKE SENSE.

When writing the concept for this Halloween promo we took inspiration from popular Halloween movies such as Chainsaw Massacre. But, instead of a gory climax, we built up the humour all around modified cars and the typical things these car owners have to deal with and dropped their discount and bundle deal as the conclusion.

We pulled this project together in under four weeks, from concept proposal to casting, location scouting, costume, production and editing - this was a tight turn around.