DAYBREAK
For nearly half a decade Daybreak has been using Halloween as a major promotional tool with narrative video at the cornerstone of each campaign, we have been proud to be involved and help bring these concepts to life.
A SPECIAL CAMPAIGN BASED AROUND A SPOOKY CONCEPT.
Each year Daybreak sets the bar in Halloween promos - creating a special campaign based around an alien concept as one of their stores.
The Hype Factory has been responsible for the filming and post-production aspects of the series for nearly half a decade, alongside their agency MXB. This project follows our main protagonists as they try to overcome the spooky force that has taken over their store.
The campaign racked up over 2 million views, 8 million impressions and 3 million total plays, making it one of the most successful Daybreak campaigns to date.
Filmed across two days in Ireland, The Hype Factory managed the schedule and all filming requirements alongside with all post production.
