ROE + CO
Roe & Co is a new premium Blended Irish Whiskey, named in honour of George Roe, a true pioneer of Irish Whiskey.
DUBLIN BLEND OF RICH MALT WHISKEY
The Hype Factory was approached in 2022 to work alongside Diageo across a number of their brands , our first project was developing new video and photo content for one of their newest brands Roe & Co.
Our team put together new imagery for staff, drinks and their venue alongside numerous new promotional videos to advertise their tour operations and an overall new promotional video for their distillery.
