SOFATIME

Sofatime is focused on further developing its brand and cementing its premier position in the Irish homeware market. Core to this journey is it’s marketing strategy, and how it’sviewed on TV and social. The Hype Factory was tasked with creating an exciting new advert that showed the brand as a forward thinking brand in the marketplace.

Based on the premise that the sofa is the centre of every home, we put the sofa at the centre of our new campaign for Sofatime figuratively and literally. Using a circler dolly track across two home locations, we moved the camera around the subjects as the action, sofa and setting all change - showing that the sofa truely is the centre of each home.