The Brief.
Each year Daybreak sets the bar in halloween promos - creating a special campaign based around a spooky concept at one of their stores. The Hype Factory has been responsible for the filming, and post production aspect of the series for the past few years.
Filmed across two days in Ireland, The Hype Factory managed the schedule and all filming requirements alongside with all post production.
Client: Daybreak
Agency: MXB
