The Brief.
We all like wine. So as you can imagine we where happy to put our all into this one. The Hype Factory partner with a handful of Belfasts top design and brand agencies, working with them weekly on lots of projects. This time, The Tomorrowlab had come to us with this project. They where running a campaign for Dona Paula Wines; A Matter of Altitude. Initial winners would get the opportunity of a lifetime, a guided tour up Mt Errigal by GalsGoneWild, a nights stay in a Donegal Airbnb, their own chief and lots of free wine. They needed photography, to help push both interest and interaction to enter future competitions on Dona Paulaʼs social media accounts. We where assigned to follow the winners in their GalsGoneWild guided hike up Mt Errigal, trying to keep up while taking epic landscape / action photography for future competitions.
After the hike, and after a fairly long breather ( who would have thought hiking with camera gear, and quickly moving around a group to get great angles would be that tiring… ) we followed the group back to the Airbnb, where we had to cover some branded bottle shots, followed by photos of the chief preparing a meal for the group with Dona Paula branding integrated where possible. Ohh, and we might have got a free bottle of wine as well.
